Just a tip about Facebook marketing – books and websites will tell you to create a profile when you create your account.  DO NOT DO THIS!  If you create a profile, you become a Facebook User.  You then fall into the same group as a consumer.  Be careful when working on your site as Facebook has a giant link at the top of the page that states “CREATE A PROFILE”.  I cannot tell you enough to make sure that YOU DO NOT PUSH THAT BUTTON.  You want to advertise through your existing customers or using social ads.  If you become a regular user, your profile appears differently than a business page. 

I am sharing this because I recently made the mistake although I knew better because I wanted to see what would happen.  Well, I lost all my info and had to delete my account.  So, let me spare you from making from the same mistake!

More to come…..